Annotation
literal: PersonasOnto ontology incorporates concepts and properties used to model personas.

Annotation
literal: The PersonasOnto is depicts the personas domain along with relating concept and properties. A persona is regarded as a user archetype which can be used to "help guide decisions about product features, navigation, interactions, and even visual design" (Goodwin, 2005). This ontology wants to address some of the issues regarding this methodology like how personas are reconciled with other information and who is responsible for interpreting and validating them.

Annotation
literal: 1.5

Annotation
literal: This ontology is distributed under Attribution-ShareAlike 3.0 Unported - http://creativecommons.org/licenses/by-sa/3.0/

Annotation
literal: 2014-02-28

Annotation
literal: Stefan Negru

Annotation
literal: Sabin Buraga

Annotation
literal: PersonasOnto

AnnotationAssertion
IRI: #AffectiveState
literal: The affective state of a person at a certain moment and in a certain Context.

AnnotationAssertion
IRI: #BusinessGoals
literal: Business goals represent the goals of the organization the persons works for.

AnnotationAssertion
IRI: #Context
literal: The Context in which a scenario takes place.

AnnotationAssertion
IRI: #Corporation
literal: A business corporation.

AnnotationAssertion
IRI: #CustomerType
literal: Are not the end user but the customer of the product, but might be the person making, buying decisions.

AnnotationAssertion
IRI: #DevelopmentDisability
literal: Any disability that related to growth and development problems.

AnnotationAssertion
IRI: #Disability
literal: A person’s disabilities mental and/or physical.

AnnotationAssertion
IRI: #Document
literal: A paper or digital document (web-page, text document etc.).

AnnotationAssertion
IRI: #EducationalOrganization
literal: An educational organization.

AnnotationAssertion
IRI: #Emotion
literal: Emotion encompasses physiological, affective, behavioral, andcognitive components.

AnnotationAssertion
IRI: #EndGoals
literal: End goals represent the user’s motivation for performing the tasks associated with using a specific product.

AnnotationAssertion
IRI: #ExperienceGoals
literal: Experience goals are simple, universal, and personal.

AnnotationAssertion
IRI: #Feeling
literal: Feelings relate more to a property associated to and object or being, than to a person’s state of mind.

AnnotationAssertion
IRI: #Goals
literal: The goals of a Persona. The goals are divided accordingly, depending on each persona type.

AnnotationAssertion
IRI: #GovermentOrganization
literal: A governmental organization or agency.

AnnotationAssertion
IRI: #Group
literal: Any kind of (small or large) group a person might be part of (book club).

AnnotationAssertion
IRI: #GustatoryImpairment
literal: Impairment of the sense of smell and taste.

AnnotationAssertion
IRI: #HearingImpairment
literal: Conditions in which persons are fully or partially unable to detect or perceive at least some frequencies of sound.

AnnotationAssertion
IRI: #Image
literal: An image, which might be used to describe a product or person.

AnnotationAssertion
IRI: #Intangible
literal: A context might be described by an Intangible enviroment (Operating System, Application etc. -- virtual world).

AnnotationAssertion
IRI: #IntellectualImpairment
literal: This type of impairment ranges from mental retardation to cognitive deficits too mild or too specific.

AnnotationAssertion
IRI: #InteractiveTask
literal: InteractiveTask could be certain action performed by a person (not too often by a machine).

AnnotationAssertion
IRI: #LifeGoals
literal: Life goals represent personal aspirations of the user that typically go beyond the context of the product being designed.

AnnotationAssertion
IRI: #MediumBusiness
literal: A particular medium sized business or branch of an organization. ( restaurant, medical practice etc.)

AnnotationAssertion
IRI: #MentalEmotionalDisorder
literal: Any mental disorder/illness described as a psychological or behavioral pattern associated with distress or disability that occurs in an person.

AnnotationAssertion
IRI: #Mood
literal: Are not directed at any object in particular and are experienced as more diffuse, global, and general state.

AnnotationAssertion
IRI: #NGO
literal: A Non-Governamental Organization.

AnnotationAssertion
IRI: #NegativeType
literal: Are used to remind and communicate, who is NOT the target of the design.

AnnotationAssertion
IRI: #NonInteractiveTask
literal: NonInteractiveTask could be a machine response to that action.

AnnotationAssertion
IRI: #Organization
literal: The type of Organization a Person belongs to.

AnnotationAssertion
IRI: #Participant
literal: A person that participates in the usability test. Usualy a participant has a diresct correspondent to a Persona type.

AnnotationAssertion
IRI: #Person
literal: A person represents an individual, most likely a human.

AnnotationAssertion
IRI: #Persona
literal: As a subclass of Person, the Persona class could be regarded of being a separate identity of a person, although it has the same usage.

AnnotationAssertion
IRI: #PersonaType
literal: Each Persona is classified by a PersonaType and a Person might fit into several PersonaTypes.

AnnotationAssertion
IRI: #Personality
literal: The MyersBriggs personality of a person.

AnnotationAssertion
IRI: #Place
literal: The appropriate Place which describes the Context.

AnnotationAssertion
IRI: #Place
literal: A Context might only be described by a certain Place.

AnnotationAssertion
IRI: #PrimaryType
literal: "The goal is to find a single persona from the set whose needs and goals can be completely and happily satisfied by a single interface without disenfranchising any of the other personas", About Face 2.0, Cooper, pg. 71. This is the Primary Persona Type

AnnotationAssertion
IRI: #Product
literal: A physical product or a digital product (Software Application).

AnnotationAssertion
IRI: #Resource
literal: Type of resources available, physical or digital.

AnnotationAssertion
IRI: #Scenario
literal: A series of tasks the user performs in a certain context.

AnnotationAssertion
IRI: #SecondaryType
literal: The secondary persona's goals and needs can mostly be met by focusing on the primary persona. Still, there are a few goals specific to them that are not a priority for the primary persona.

AnnotationAssertion
IRI: #ServedType
literal: Do not directly use the product you are designing but they are somehow affected by the system.

AnnotationAssertion
IRI: #SmallBusiness
literal: A particular small business like a local shop or market (usually under 5 employees).

AnnotationAssertion
IRI: #SomatosensoryImpairment
literal: Insensitivity to stimuli such as touch, heat, cold, and pain.

AnnotationAssertion
IRI: #SportsTeam
literal: A sports team (football, basketball, bowling etc.).

AnnotationAssertion
IRI: #SupplementalType
literal: Needs are completely satisfied by one of the primary interfaces yet they are part of the set or personas to ensure comprehensive representation.

AnnotationAssertion
IRI: #Tangible
literal: A context might be described by an Tangible enviroment - real world.

AnnotationAssertion
IRI: #Task
literal: Tasks performed by a Person in a Scenario.

AnnotationAssertion
IRI: #TechnicalGoals
literal: Technical goals reflect technical aspects regarding an application/product for example: run in a variety of browser, data privacy etc.

AnnotationAssertion
IRI: #Time
literal: The appropriate Time which describes the Context.

AnnotationAssertion
IRI: #Time
literal: A Context might only be described at a certain Time.

AnnotationAssertion
IRI: #UsabilityTest
literal: A usability test evaluates the usability of a certain Product in a Scenario.

AnnotationAssertion
IRI: #VisualImpairment
literal: Visual impairment refers to vision loss to such a degree as a person needs an additional support to get through its surroundings.

AnnotationAssertion
IRI: #age
literal: Age of a person.

AnnotationAssertion
IRI: #birthday
literal: Date of birth of a person.

AnnotationAssertion
IRI: #dependsOn
literal: The completion of a Task might depend on another Task, as several Tasks are part of a Scenario.

AnnotationAssertion
IRI: #depiction
literal: A certain resource might depict a/any thing.

AnnotationAssertion
IRI: #details
literal: Any kind of details.

AnnotationAssertion
IRI: #experienceLevel
literal: Reflects the experience level of a persona with the application or product; proposed levels: Beginner, Intermediate, Advanced.

AnnotationAssertion
IRI: #experienceLevel
literal: It is different from technical level, because a person might be experienced in some product or application but does not have technical skills.

AnnotationAssertion
IRI: #familyName
literal: Family or Last name of a person.

AnnotationAssertion
IRI: #firstName
literal: First or Given name of a person.

AnnotationAssertion
IRI: #frustrationPoint
literal: Elements of a UI/UX or certain characteristics that frustrate the user or (s)he sees as pain points.

AnnotationAssertion
IRI: #gender
literal: Gender of a person.

AnnotationAssertion
IRI: #hasAffectiveState
literal: A person might have a certain affective state on a given moment or in a given context.

AnnotationAssertion
IRI: #hasAffiliation
literal: A person might have a certain type of affiliation to an organization and might not be member of it.

AnnotationAssertion
IRI: #hasAward
literal: A person might have been awarded with some sort of distinction (depicted usually by a trophy or document).

AnnotationAssertion
IRI: #hasContext
literal: A scenario is characterized by a certain context.

AnnotationAssertion
IRI: #hasDisability
literal: A person might have a disability.

AnnotationAssertion
IRI: #hasGoal
literal: A person might have one or more (short/long term) goals depending on the context.

AnnotationAssertion
IRI: #hasInfluence
literal: The disability of a person migh have an effect on the affective state or personality on the person.

AnnotationAssertion
IRI: #hasInterest
literal: A person might be interested in a certain resource (product, application, document).

AnnotationAssertion
IRI: #hasPersonaType
literal: The type of Persona: Primary, Secondary, Negative, Supplemental, Served or Customer.

AnnotationAssertion
IRI: #hasPersonality
literal: A person has a certain personality corresponding to Myers Briggs personality classification.

AnnotationAssertion
IRI: #hasPublications
literal: A person (of academic, journalistic profession) has published several documents.

AnnotationAssertion
IRI: #hasReview
literal: A resource, scenario or usability test is described, reviewed via a document.

AnnotationAssertion
IRI: #hasTask
literal: A scenario has a set of tasks (or just one). (inverseproperty isTaskfor)

AnnotationAssertion
IRI: #hasTopicOfInterest
literal: A person might have a certain topic of interest which is correspondent to a cetain resource.

AnnotationAssertion
IRI: #includes
literal: In order to describe context we consider the medium of interaction Tangible or Intangible which is included in a Place and/or Time.

AnnotationAssertion
IRI: #influencedBy
literal: The affective state of a person is influenced by the personality of that person. (inverse property influences)

AnnotationAssertion
IRI: #influences
literal: The personality influences the affective state o a person.

AnnotationAssertion
IRI: #interactionCount
literal: A count of specific user actions (comments, facebook likes, tweets, etc.).

AnnotationAssertion
IRI: #involvedIn
literal: A participant (a certain user or observer) is involvedIn a scenario or Usability Test.

AnnotationAssertion
IRI: #isContextOf
literal: Inverse property of hasContext, isContextof represents the context belonging to a scenario.

AnnotationAssertion
IRI: #isGoalOf
literal: Inverse property of hasGoal, isGoalof represents the goal belonging to a person.

AnnotationAssertion
IRI: #isMemberOf
literal: A person might be memeber of an organization.

AnnotationAssertion
IRI: #isPartOfTest
literal: Usability tests have participants (observers and users), tasks and a scenario.

AnnotationAssertion
IRI: #isTaskFor
literal: A certain task (or a series of tasks) is (are) part of a scenario.

AnnotationAssertion
IRI: #knows
literal: A person knows another person (similar to FOAF ontology).

AnnotationAssertion
IRI: #location
literal: Geographic location (City/Country).

AnnotationAssertion
IRI: #mainPoint
literal: Main points are specific elements to each persona category.

AnnotationAssertion
IRI: #maxBustSize
literal: Maximum Bust Size.

AnnotationAssertion
IRI: #maxFeetSize
literal: Maximum Feet Size.

AnnotationAssertion
IRI: #maxHeight
literal: Maximum Height.

AnnotationAssertion
IRI: #maxWaistSize
literal: Maximum Waist Size.

AnnotationAssertion
IRI: #maxWeight
literal: Maximum Weight.

AnnotationAssertion
IRI: #minBustSize
literal: Minimum Bust Size.

AnnotationAssertion
IRI: #minFeetSize
literal: Minimum Feet Size.

AnnotationAssertion
IRI: #minHeight
literal: Minimum Height.

AnnotationAssertion
IRI: #minWaistSize
literal: Minimum Waist Size.

AnnotationAssertion
IRI: #minWeight
literal: Minimum Weight.

AnnotationAssertion
IRI: #myerBriggs
literal: Inspired by FOAF Myers Briggs personality classification which includes 16 4-letter textual codes.

AnnotationAssertion
IRI: #performs
literal: A person performs a task in the usability test or when using a product/application.

AnnotationAssertion
IRI: #scenarioName
literal: The name of each scenario.

AnnotationAssertion
IRI: #sensorData
literal: Data recieved from a sensor (could be a number, temperature, etc.).

AnnotationAssertion
IRI: #status
literal: Marital status or a person.

AnnotationAssertion
IRI: #tagline
literal: A tagline specific to a persona.

AnnotationAssertion
IRI: #taskName
literal: A generic (short) name for a task.

AnnotationAssertion
IRI: #technicalLevel
literal: Reflects the technical level of a person.

AnnotationAssertion
IRI: #technicalLevel
literal: If a person has technical or programming skills it's relevant.

AnnotationAssertion
IRI: #title
literal: Academic, professional or military prefix/suffix for a person.

AnnotationAssertion
IRI: #userRole
literal: The role of the user in the application/product.

AnnotationAssertion
IRI: #uses
literal: A person makes use of a resource (document, image, product).